The Shop Chinatown video has played a significant role in promoting cultural diversity within the Seattle community, and it continues to serve as a powerful tool for supporting local businesses in Chinatown-International District.

The Project:​

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In 2018, I partnered with Ethnic Seattle, a non-profit organization dedicated to amplifying the voices and stories of underrepresented communities, to create the Shop Chinatown promotion video. This project aimed to spotlight the vibrant, minority-owned businesses in Seattle's historic Chinatown-International District, highlighting their cultural significance and the challenges they face in a rapidly evolving urban landscape.

 

As the lead video producer for this project, I was responsible for the entire production process, including:

 

1. Concept Development and Storytelling

Collaborating with the Ethnic Seattle team to identify key businesses and craft compelling narratives around their owners and operations.

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2. Filming and Editing

Collaborating with the Ethnic Seattle team to identify key businesses and craft compelling narratives around their owners and operations.

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3. Interviewing Business Owners

Conducting interviews with owners to capture authentic stories and personal insights into their experiences, creating a deeper connection with the audience.

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4. Project Management

Coordinating the logistics of the project, including scheduling shoots, organizing locations, and ensuring smooth communication between all stakeholders.​