Zhen Kee Chinese

I developed and executed marketing strategies for Zhen Kee Chinese, including media features, social media campaigns, and a PR contest. This increased restaurant traffic by 50% and boosted exposure through influencers and media outlets like Seattle Times.

The Problem:

Located in Renton, WA, Zhen Kee is known for its authentic Szechuan dishes but was struggling to increase its digital presence and attract new customers. Opened in late 2018, the restaurant needed an effective way to stand out in a competitive market and boost its exposure on digital marketing platforms.

Contributions:

1. Media Coverage

Crafted compelling copy for features in Seattle Chinese Times and Seattle GPS Chinese Visitor Guide WeChat Channel to boost brand visibility.

2. Content Development and Social Media Marketing

Produced videos and captured photography to showcase Zhen Kee’s authentic Szechuan dishes, enhancing engagement on social media platforms.

3. Eye-Catching Events

Organized an eating contest to create buzz and attract attention.

4. Public Relations

Managed customer engagement and handled PR efforts to foster community interest and build a loyal customer base.

Results:

Managed customer engagement and handled PR efforts to foster community interest and build a loyal customer base.

Increased restaurant traffic by 50% following the campaigns.
Gained significant attention from thousands of WeChat members and social media influencers.
Featured in The Seattle Times, further boosting brand visibility.